Winning in Emerging Markets (A Road Map for Strategy and Execution)

Winning in Emerging Markets by Tarun Khanna and Krishna Palepu offers a strategic guide for entering high-growth regions and gaining a competitive edge. The authors emphasize the importance of understanding "institutional voids"—gaps in infrastructure—as key opportunities for success. They argue that these voids, while presenting challenges, can be leveraged for growth by both multinational and local companies. Cited by top business publications, the book serves as a comprehensive playbook for navigating emerging markets. It’s essential reading for anyone looking to thrive in developing economies.

Author : Tarun Khanna.

Krishna G. Palepu