{"product_id":"the-back-of-the-napkin","title":"The Back of the Napkin","description":"\u003ch3 class=\"Text Text__title1\" data-testid=\"bookTitle\"\u003eThe Back of the Napkin\u003c\/h3\u003e\n\u003cp\u003e\u003cb data-path-to-node=\"0\" data-index-in-node=\"0\"\u003e\u003ci data-path-to-node=\"0\" data-index-in-node=\"0\"\u003eThe Back of the Napkin\u003c\/i\u003e\u003c\/b\u003e by Dan Roam shows how simple visual thinking can solve complex business problems and persuasively communicate ideas. Grounded in vision science and decades of practical problem-solving, the book provides a framework of visual tools—leveraging the innate human abilities to look, see, imagine, and show—to help anyone clarify concepts, innovate, and win over audiences regardless of their drawing ability.\u003c\/p\u003e\n\u003cp\u003eAuthor:\u003ca class=\"ContributorLink\" href=\"https:\/\/www.goodreads.com\/author\/show\/1079119.Dan_Roam\"\u003e\u003cspan class=\"ContributorLink__name\" data-testid=\"name\"\u003eDan Roam\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003ePages:272\u003c\/p\u003e","brand":"7th Sky Books","offers":[{"title":"Default Title","offer_id":67576934301997,"sku":null,"price":1400.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0676\/4485\/0477\/files\/WhatsAppImage2026-09-28at3.45.38PM_3.jpg?v=1790596877","url":"https:\/\/7thskybooks.com\/products\/the-back-of-the-napkin","provider":"7th Sky Books","version":"1.0","type":"link"}